Social Media and Digital Marketing Analyst
Our client is a cloud based software Company, they offer a range of eLearning and online training Products designed to help Companies distribute their courses and track their training quickly and easily at scale. They are a customer focused Company with the customer experience being integral to everything they do. They offer a professional work environment where team and individual accomplishments are encouraged and celebrated. They offer excellent career progression, a structured learning environment through tech sessions with various members of the team.
They are currently seeking to recruit a Social Media and Digital Marketing Analyst.
Their Marketing team is key to their company as they are responsible for educating and guiding potential customers towards their eLearning solution and creating an overall awareness of what the Company can do, to a global audience.
The Social Media and Digital Marketing Analyst will be part of a team who creates a wide range of content marketing, overseas digital campaigns, and is a key advocate for the Company
Responsibilities
● Work with the Marketing Team to plan, manage, implement and optimize high impact digital marketing campaigns.
● Drive consistent, relevant traffic and leads from their key social channels including Twitter, Facebook, LinkedIn, Instagram and YouTube.
● Drive a social media influencer strategy.
● Updating and maintaining email marketing list data.
● Maintaining their online listings and ensuring all data is up to date and accurate.
● Coordinate International trade shows and conferences.
● Other marketing related tasks as required.
● Collaborating with and supporting the entire marketing team.
What skills do you need?
● 3+ years Social media and email marketing experience.
● Deep digital marketing, social media, analytics and tracking capability.
● Event management experience.
● Be highly motivated and want to achieve something special with the company.
● You will be bright, hard-working and have the initiative to solve problems by yourself while knowing
when it’s time to call on your colleagues for some assistance.
● Ability to work collaboratively in a team environment.
● Attention to detail, strong organizational skills and an ability to multi-task.
● You will have excellent written and spoken English to communicate with customers and vendors.
Not required but considered a plus
● Third level degree in marketing or business.
● Strong WordPress and MS Excel skills.
● Experience with marketing tools such as Google Analytics, MailChimp, Crazy Egg and SEMrush.
● A strong knowledge of online software (SaaS) products and services.
● An eLearning / LMS background while not necessary would be a bonus.
