Brand Development Manager
My client are delighted to announce the opening of their office in Ireland bringing their renowned portfolio of award winning premium spirits to the Irish market. Based in Central Dublin this job is an exciting opportunity for a dynamic and energetic individual to grow and develop a world leading brand onto the Irish market. This job offers the successful applicant a highly competitive renumeration and benefits package and an excellent opportunity to develop and grow their career.
The purpose of this job is to win distribution and drive rate of sale of a portfolio of world-renowned, award-winning spirits brands in the Irish On-Trade through structured selling technique and implementation of activation programmes with key On-Trade customers to recruit consumers whilst improving distribution and visibility with a rigorous focus on driving sales-out and consumer call. Delivery of profitable, mutually beneficial propositions to drive ranging, distribution and volume growth.
Responsibilities
• Manage a core number of accounts within a territory to deliver the On-Trade brand building plan and activation programme.
• The ability to achieve preferred partner status with key outlets by developing tailored solutions to meet consumer needs.
• Deliver growth through new brand and pack size listings
• Win new listings and range reviews with key customers
• Source, develop and secure new business
• The ability to identify opportunities via market intelligence and networking.
• Deliver brand training modules to educate bar professionals and utilise Brand managers and Sales Managers to supplement this as appropriate
• Meet and exceed KPI’s as agreed with the Country Manager
• Effectively plan and manage the working day to ensure coverage is achieved at key trading times of customers
• Record relevant outlet and sales information via technology provided
• Develop and maintain strong relationships with key wholesalers.
Skills and Experience
• Comprehensive knowledge and understanding of brand building with proven ability to execute commercial delivery
• Broad knowledge of Irish On-Trade and strong commercial experience ideally with a Spirits back-round
• Experience of activating brands in the On Trade is essential.
• Bartending/mixology/hospitality industry experience an advantage.
• Strong understanding of balance between commercial delivery and brand building agenda.
• Strong IT skills and ability to use data to interpret insights and build plans.
• Strong presentation skills and experience at delivering training / presentations.
• Previous experience in sales or marketing within the alcohol industry is desirable
• Third Level qualification is desirable but not essential
Salary and Benefits
€30,000- €35,000 plus 20% bonus plus car allowance. Mobile phone and laptop also included.
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