International Online Media Executive

Job Category:
Media inc Online/Print
Area:
Dublin
Location:
Dublin
Salary Description:
Competitive
Posted:
12/06/2019
Recruiter:
Paddy Power
Job Ref:
713923359

The Role...

Reporting into the International Online Media Manager, the Online Media Executive will have responsibility for online media campaign delivery, management, and optimisation.

This will include playing a critical role in;

i) activating online media activity,

ii) executing and optimising campaigns, and

iii) improving key performance measures for both brands in multiple regions.

This role will have the opportunity to effect change from the start. The Online Media team's core objective is delivering acquisition, reach, frequency and relevant messages. The role offers the opportunity for an ambitious person to work in a fast-moving environment with a world class Marketing team.

What You'll be Doing...
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Media & Agency Management: Evaluate and negotiate for media placement opportunities that fulfil both brand's stated volume and profit targets for new customer acquisition; manage logistics of deployment schedules and agency partner for acquisition/retention media campaigns.
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Campaign Analysis: Responsible for managing and optimizing the online media budget to ensure we are delivering positive return on investment and making spend decisions based on performance.
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Achieving marketing performance goals for new user acquisition/retention and revenue generation.
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Taking a hands-on approach to driving success, with ownership and heavy involvement in delivering day-to-day online media operations across multiple regions.
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Work with key partners and the selected agency to identify and maximise campaign performance.
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Market & Competitive Intelligence: Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify new marketing opportunities and / or potential threats.
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You will be passionate about researching new developments within digital and assist in formulating testing plans, focusing and prioritizing on scalable opportunities.
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Manage end to end testing processes including requirements gathering/documentation, seamless test design and accurate result measurement.

What We're Looking for...
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Must have experience of working in a campaign management capacity in Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing with a focus on Online
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Track record of analysing online issues and opportunities as well as providing and implementing recommendations to improve campaigns.
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Solid knowledge of ad-serving, tracking systems, social media platforms, RTB and their applications.
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Enthusiastically committed to establishing oneself as top talent in the field of Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing as well as pursuing development of own knowledge base and skill set through constant learning.
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Strong analytical / reporting skills with the ability to make data-justified business decisions (a high level of proficiency in the use of MS Excel required)
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Strong communication skills with the ability to be able to communicate effectively with all levels within the business

...What Will I Get In Return?!
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Career Progression - 5 global brands in 3 continents = endless opportunities. We're a FTSE 100 with a start-up soul, so if you enjoy working in a fast-paced, innovative environment, you'll get on here. There are many directions your career can move in; whether it's gaining promotion within your existing team, or an international move.
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Flexible Working - We play many roles in our busy lives; juggling family, fitness, work, study and community interests. Sometimes there just aren't enough hours in the day. Which got us thinking. Wouldn't it be great if we could play with time and fit in all the things that are important? Good news. You can. We have a host of flexible working options that are available to everyone at PPB.
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Uncapped Holiday Allowance - Yes, you heard that right - UNCAPPED holiday!

The Fun Stuff:
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Target 10% bonus
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Pizza & beer/wine fridge Friday
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Health & Wellbeing, with free classes such a yoga, bootcamp, Brazilian jiu-jitsu, running & cycling clubs etc.

The Boring Stuff:
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Subsidised canteen
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Pension/Flexible Financial Wellbeing
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Private health insurance
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Life assurance
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Income protection

Flexible working options...

1/ Working from home

2/ Flexible hours

Paddy Power Betfair plc is an international sports betting and gaming operator, with a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of operations across Europe including Romania, Portugal and Malta.

We operate five sports betting and gaming brands; Paddy Power, Betfair, Sportsbet, FanDuel and TVG. We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.

Contact Details:
Paddy Power
Contact: JobG8

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