Stafford Lynch are recruiting for a Business Development Manager for our Non-Food Channel. This position will be based from our head office located at Northwest Business Park, Ballycoolin, Dublin 15.
Reporting to: Head of Sales
Primary Purpose of the Role: Responsible for developing and guiding the implementation of the channel specific business plan; this role will be responsible for the management and development of the Home (DIY/Electric/Hardware/Toys/Stationery) and B2B channel for Stafford Lynch products, as well as achieving account profitability and sales targets; serving as the primary account contact; providing account leadership.
Main Duties and Responsibilities
- Conduct regular reviews of business performance, promotion strategies, planograms
- Develop account strategies in accordance with overall channel strategy
- Seek out and develop new business opportunities (Existing and New Customers)
- Partnering with the Senior Brand Managers in promotional development
- Forecast, budget and track account revenues and cost
- Expand sales into new and existing channels relating to Home (Stationary/Toys/Electrical Wholesaler/Hardware) and B2B (Stationary Wholesale/Manufacturing/Health/Safety/Manufacturing) - these potentially include Smyths, Homebase, Eason’s, Stationary Wholesaler, Harvey Norman/DID
- Manage existing accounts including Woodies/United Hardware/Amalgamated Hardware/Autocare / Agri Co-Ops and existing customers under the Home Channel
- Develop relationships with key stores and groups
- Work closely with Field Sales managers to ensure excellent service is maintained for key customers.
- Communicate and negotiate terms, tenders, contracts, and general pricing with customers and larger accounts on behalf of Stafford Lynch
- Conduct regular reviews of business performance, promotion strategies, planograms
- Partnering with the Senior Brand Managers in promotional development
- Forecast, budget and track account revenues and cost
Person Specification
- 3-5 years of sales and/or marketing experience in the Hardware / B2B industry
- Experience managing national retail customers (Head Office level preferred)
- Experience in hunting new business / cold calling / developing new channels
- Demonstrated skills in achieving sales, profitability, and budget goals
- Ability to effectively implement sales and marketing strategies
- Ability to effectively monitor category performance versus plan and communicate accordingly
- Ability to understand trade spending effectiveness (efficiency of promotional activity is preferred)
- Candidate should possess strong analytical skills, critical thinking skills and problem-solving skills
- Strong presentation and communication skills, both verbal and written
- Ability to interface and demonstrate leadership both internally and externally
- High-energy enthusiastic self-starter as well as collaborative team player
- Proven ability to effectively communicate cross functionally within company and the customer
- Demonstrated commitment to building strong business relationships with customer
- Capable negotiator, highly organised
- Ability to effectively communicate with senior leaders internally and with customer
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