Magazine Advertising Specialist, Print and Digital

Job Category:
Business 2 Business, Media inc Online/Print
Area:
Dublin
Location:
Dublin 2
Salary Description:
6 month fixed purpose contract
Posted:
16/01/2023
Recruiter:
Chartered Accountants Ireland
Job Ref:
SalesJobs.ie

Term: 6 month fixed purpose contract

Hours: full time
Location: Chartered Accountants Ireland, Dublin 

About Chartered Accountants Ireland

Chartered Accountants Ireland is Ireland’s leading professional accountancy body, representing over 31,000 members around the world and educating 7,000 students. The Institute aims to create opportunities for members and students, and ethical, sustainable prosperity for society. An all-island body, Chartered Accountants Ireland was established by Royal Charter in 1888 and now has members in more than 90 countries. It is a founding member of Chartered Accountants Worldwide, the international network of over one million chartered accountants. It also plays key roles in the Global Accounting Alliance, Accountancy Europe and the International Federation of Accountants.

Institute Values

The Institute seeks to ensure an environment based on its values of Innovation with Ambition, Collaboration for Impact, Speed and Simplicity, Trust, Inclusion, and For Tomorrow, For Good. Candidates should be able to demonstrate how these may apply to them in the role for which they are applying and how their previous experience is relevant to them.

The Role:

About Accountancy Ireland

Accountancy Ireland is the flagship publication of Chartered Accountants Ireland, distributed bi-monthly to 31,000 members on the island of Ireland and overseas. As such, it is Ireland’s most widely circulated business magazine.

Summary of the Role

Advertising and sponsorship sales and marketing in both print and digital media environments for Chartered Accountants Ireland periodicals (Accountancy Ireland, ezines, student and sponsored publications etc).

Role Expectations: 

  • Manage and maintain ongoing relationships with valued clients, liaising with and supporting advertisers as needed;
  • Build and maintain trust with both internal and external stakeholders;
  • Handle campaigns already underway and maintain high-quality delivery and consistent service;
  • Liaise with and support existing clients throughout the publishing process, from ad booking, through to copy, design and placement;
  • Oversee advertising production as the point of contact for print and digital copy and artwork (across print, online, and e-newsletter);
  • Manage the advertising process across print/digital, liaising with advertisers, editorial and design colleagues to produce both ads and commercial features to agreed standards, specifications and deadlines;
  • A strong understanding of Accountancy Ireland’s readership / Chartered Accountants Ireland membership, as this relates to commercial opportunities;
  • Ability to identify potential new clients, and new commercial opportunities for existing clients relevant to our readership;
  • Ability to generate sales reports as needed for the finance department; and understand and adhere to all relevant internal policies and procedures relating to this role.

The Candidate

  • The ideal candidate will be self-directed, proactive, and able to hit the ground running in this critical commercial role. They will have a deep understanding of the print/digital publishing ecosystem and proven ability to support clients at all stages in the advertising and production process.
  • Print and digital ad and sponsorship sales experience (ideally with B2B media) with good agency knowledge and contacts (Experience of recruitment advertising sales a key advantage).
  • Applied awareness and experience of digital marketing, including the use social media.
  • Marketing and promotions of publications or information services (e.g. books, subscriptions).
  • Strong key account management experience.
  • Client management, at manager to senior manager level, presenting to decision-makers, building client relationships, etc.
  • Experience and proven success in a sales target-driven environment
  • Devising and planning publishing marketing campaigns, particularly through direct marketing (including social media) in a B2B context
  • New business development:
    • Researching and developing new leads, both as one-to-one clients, and lists direct marketing
    • Using this information to manage a sales pipeline
    • Which will deliver new business, preferably on a repeat basis
    • Excellent IT (NB MS Office) skills including Access, Excel, Word, Outlook


    Personal profile

    Influencing and Negotiating Skills

  • Researching and developing new leads, both as one-to-one clients, and lists direct marketing
  • Using this information to manage a sales pipeline
  • Which will deliver new business, preferably on a repeat basis
  • Excellent IT (NB MS Office) skills including Access, Excel, Word, Outlook
  • Excellent skills in this area. Ability to effectively negotiate with others and uses appropriate and persuasive language to influence others.
  • Strong communication (in person and in writing) and networking skills
  • Ability to quickly understand the root of an issue and develop a practical and proactive solution for others.
  • Ability to gain ‘buy-in’ from others.

     

    Commercial Awareness

  • Ability to think strategically in order to develop new business and new ideas, and to work with director in anticipating and reacting to changes in media, publishing and the wider market
  • Competitive and goal-orientated; a good tactical thinker
  • Ability to work and consistently achieve budgeted sales targets
  • Excellent commercial awareness of advertising in B2B context, combined with driving revenue form subscription and copy sales. Able to provide a knowledgeable insight into a business issue and provides own view/advice on the issue.
  • Ability to capture and use knowledge about specific niche markets for ICAI publications (e.g. the accountancy student market) and develop strategy and promotions for these markets

     

    Planning & Organisational Skills

  • Ability to organise and plan work in a logical and sequential way, delivering to deadlines.
  • Identifies problems in advance and develops effective solutions to resolve issues.
  • Ability to multi-task effectively ensuring that all elements of a job are complete.
  • Good project management skills
  • Takes advantage of available resources to accomplish objectives, maintains focus on costs and budgets.

Flexible Work Arrangements

The Institute is seeking and encourages applications from experienced candidates who may be looking for flexible work arrangements. If such arrangements are being sought please bring these to the attention of your interviewer.

The Institute will use the information which you have provided in this form to respond to your request or process your application and will hold and protect it in accordance with the Institute's privacy statement, which explains your rights in relation to your personal data.  By submitting this application acknowledge you have read our privacy statement.

How to apply:

Please complete your CV and cover letter and send via email to hr@charteredaccountants.ie.

You may post applications to the HR department:

Human Resource Department
Chartered Accountants Ireland
Chartered Accountants House
47 Pearse Street,
Dublin 2,
Ireland. 


Chartered Accountants Ireland is an equal opportunities employer.

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Contact Details:
Chartered Accountants Ireland
Tel: 01
Contact: HR Team

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