Marketing Officer / Marketing Executive

Job Category:
North Ireland
€30,000 to €40,000 per annum
Salary Description:
Gallen Hospitality
Job Ref:

Job brief

We are looking for a passionate Marketing Officer to implement the hotel's marketing activities and campaigns. The successful candidate will ensure that all marketing operations are successful in meeting the goals set by the hotel's board of directors & Group Sales & Marketing Manager.

The Marketing Officer must have great enthusiasm for all things marketing. The ideal candidate will also be an excellent communicator and will have experience in liaising with departmental heads covert business goals into actionable marketing tasks.

About The Role

Key Responsibilities

• Contribute to the planning and implementation of hotel marketing strategy

• Support the Group Marketing Manager in overseeing all sales and marketing operations

• Plan advertising and promotional campaigns across a variety of media

• Liaise with tourism stakeholders and local vendors to enhance strategic relationships and promote the local area/Donegal region

• Conduct market research to identify opportunities for promotion and growth

• Develop and optimise social media strategy & digital advertising campaigns

• Develop engaging, creative, innovative content for regularly scheduled posts, which promote brand-focused messages.

• Analyse and report on all social media, web and other digital activity

• Assist in the updating and management of websites including SEO

• Work & communicate with all departmental managers to develop & convert their business goals into relevant marketing campaigns

• Develop print material to supplement online marketing strategy

• Email Marketing: compile and send e-zines, maintain databases for online and offline campaigns.

• Organize and attend marketing events & tradeshows where required

Requirements and skills

• Relevant marketing qualification desirable

• Minimum of 2 years' Marketing experience in a similar role with a proven track record

• Solid knowledge of marketing techniques and principles

• Thorough understanding of social media and digital marketing

• Graphic Design knowledge a strong advantage

• Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Instagram)

• Knowledge of Google AdWords

• Knowledge of Google Analytics

• Outstanding communication and interpersonal abilities

• Creativity and commercial awareness

• KPI and ROI focused

• Ability to work independently

• Impeccable attention to detail and accuracy.

• Ability to work to deadlines

• Strong multitasking, coordination and organisational skills

• Motivated individual with a strong work ethic

• Strong collaboration skills and ability to interact effectively with people at all levels of the organisation

• Highly proficient in spoken and written English

Required Criteria

Relevant marketing qualification
2 years Marketing experience in a similar role

Desired Criteria

Graphic Design knowledge a strong advantage
Thorough understanding of social media and digital marketing

Skills Needed

Competitive Analysis, Market Analysis, Marketing, Multi-channel Communications, Sales Metrics & KPI

About The Company

The Gallen Hospitality group is comprised of three 4-star, family-run hotels located in Ballybofey and Gweedore, Co Donegal.

Owned by the Gallen family, the Villa Rose Hotel was established in the year 2000 and is comprised of 57 bedrooms, state of the art spa facility and has been consistently named Ireland's top hotels in the Tripadvisor Traveller's choice awards.

In 2016, the Gallen family added Jackson's Hotel to their offering. With 135 bedrooms, a leisure centre and extensive conference & banqueting facilities the hotel is one of the largest in the region.

In 2021, the family acquired An Chúirt Hotel in Gweedores 66 bedrooms & a health club. An Chúirt is nestled in the beautiful Donegal countryside with the iconic Errigal Mountain as it's backdrop.

Company Culture

At Gallen Hospitality our culture centers around our people and we focus on their well-being, safety and equality. With over 300 employees, we are a principal hospitality employer in the County. When we take care of our staff, our staff take care of our guests.


We believe the role we can play in our employees well-being is one of the most important responsibilities we have as employers.


We operate an Equal Opportunities Policy. We are proud of how often employees are promoted within the Group.


We have implemented the Failte Ireland Covid 19 Safety charter, operated at the highest level to ensure the safety of our employees.

Company Benefits

We pride ourselves on creating a positive working environment for all our employees, with employee wellbeing, autonomy and supportive management at the core of everything we do.

Vacation/Paid time off, Flexible schedule, Office perks, Employee discounts, Gym membership or wellness programs, Free parking, Open office, Competitive salary, Family and friends rates, Discount on meals purchased , Discount on spa treatments/products, Free meals during shifts, Free parking/Discounted parking


€30,000.00 - €40,000.00 per year

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Contact Details:
Gallen Hospitality
Contact: JobG8

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