Senior Brand Manager

Job Category:
Media inc Online/Print
South Ireland
Salary Description:
Job Ref:

Senior Brand Manager Senior Brand Manager role in growing agri company based in Waterford City. Reporting to the Marketing Director and working as part of the group this is a busy and varied role. As Senior Brand Manager, you will work cross-company and be responsible for devising and implementing the brand strategy of the individual company and working will all stakeholders to deliver on company objectives. This is an exciting opportunity to join a successful, innovative, and expanding organisation. Reporting to the Group Head of Marketing, this is a permanent role. The ideal candidate must have solid marketing experience with the ability to deliver insight-driven brand plans. Role and Responsibilities Act as a brand advocate for the company value proposition (CVP) across all marketing activities Ability to take a market-driven approach, leveraging insights and a deep understanding of our customers and end-users to drive sustainable brand growth and to deliver on business objectives Lead the development and execution of integrated marketing campaigns to build customer lifetime value and brand growth Responsible for digital marketing, including monitoring social media channels, optimising activity to meet brand objectives Work with the technical product managers to develop and execute marketing content Create compelling content across all social media channels, including copy, graphics, and videos; and implement using social media scheduling software Execute marketing activities, including event management, PR, content creation and design of marketing assets Website management via CMS (Content Management System) to support marketing activities Budget management Work together with the marketing team to achieve department goals The ideal candidate will: Have a relevant 3rd level qualification and experience in marketing Be able to demonstrate a track record in developing and executing marketing campaigns Have knowledge and experience across all social media channels Have experience creating and managing paid social media campaigns Excellent written and oral communication skills with exacting attention to detail

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