Marketing Manager

Job Category:
Business 2 Business
Salary Description:
Job Ref:

Role: Marketing Manager
Location: Dublin
Package: Salary circa 50,000 Euros (dependent on experience), company bonus and excellent benefits
Flexibility - Happy to talk flexible, remote and hybrid working
Ricoh is a global technology business and through organic and acquisitive growth (i.e. MTI) has built a sizeable multi-vendor IT services business, counting Microsoft, Cisco and Dell EMC as key vendors and we continue to push our ambitions of becoming a truly digital services company.
Positioned as No. 26 in the 2020 UK's top 100 resellers by revenue, positioned by Gartner in the Magic Quadrant for Managed Workplace Services and having been added to the Microsoft Content Services Partner Program as gold status member we are on an exciting journey and we are looking for new talent to grow with us.
Due to our continued growth and we are now looking to recruit a new Marketing Manager to own and shape the brand image of Ricoh Ireland. You will support and enable two sales channels, direct and indirect, with business generation activities, align Ireland to the marketing strategies used across the UK and Europe and manage the digital strategy to create demand and increase interest online.
What you will be doing...
* Work with the senior leadership team, inclusive of the managing director to set the marketing strategy for the business with support from the UK
* Be accountable for the delivery of marketing plans
* Plan, develop and implement local marketing campaigns to create demand, build brand awareness and attract high quality leads in-line with business needs, organisational strategy, and goals through SEO, PPC, email and display campaigns
* Partner with both direct and indirect sales teams to create engaging content to support campaigns, drive leads/revenue, build customer relationships and help sales teams with lead generation
* Support with European marketing initiatives and be the campaign champion for the Irish business
* Track effectiveness of marketing campaigns and report findings to the senior leadership team
* Be point of contact for all product launch information, portfolio management, share and feedback all collateral and promotions applicable to Ricoh Ireland
* Manage the partner relationship with Ricoh Ireland's digital marketing agency to drive PPC strategy
* Manage all internal and external communications to ensure local and central messaging is used and adheres to our brand communication guidelines
You will ideally have...
* Proven B2B Marketing experience with a passion for the IT industry and business transformation
* Analytical, ability to tell stories and analyse data
* Copywriting and content management capability
* Digital marketing experience (email & PPC specifically)
* Experience of supporting sales teams to generate new business is essential & experience of managing lead generation/ marketing automation campaigns
* Experience of working with agencies to achieve marketing objectives & experience of executing demand generation activities across various channels
* Strong creative side which will contribute to the execution of innovative marketing campaigns
We are an equal opportunities employer

Contact Details:
Contact: JobG8

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