Field Sales Executive/ Merchandiser

Reporting To:

National Sales Manager

Hours of Work

Your hours of work will accumulate to a total of 37.5 hours per week, working Monday to Friday from 9.00am to 5.00pm

Job Summary

You will be a key part of our Commercial team calling into stores increasing awareness of GM Marketing’s brand portfolio and ensuring that all opportunities in store to promote these brands, have been maximised.


Whilst this is a sales role, all the stores will already stock some or all of the brands so your persuasive and relationship building skills will be key to ensuring all in store opportunities have been put in place and ensuring all stores in your territory fulfil their potential.





GM Marketing (Ireland) Limited is a leading FMCG sales and distribution company, servicing Ireland and the UK. We are a progressive team who have been leaving an individual stamp on the distribution scene since 1999.  We pride ourselves in “Taking Products Places” and specialise in selling and distributing leading grocery, pharmacy and foodservice brands. 


Working with global brands such as Fox’s biscuits, Tilda rice, Nando’s sauces, HIPP baby food, Filippo Berio and our award winning Free’ist brand, we distribute through a highly effective and well-established network to retailers and wholesalers throughout Ireland and the UK. Our success is achieved through our market intelligence, our people, their passion and the relationships they create and maintain.


Our mission is to be the most trusted FMCG Brand Builder and Distribution Partner passionate about unleashing the potential of our Customers, Colleagues, and Brands.



§  In order to meet defined growth expectations, develop a pipeline of new business thorough knowledge of the market and the products the Company can provide;

§  Develop a rapport with new and current customers by ensuring that their needs are met, issues are solved in a timely manner and the relationship is strengthened;

§  Using your brand awareness and market knowledge make informed recommendations to store managers;

§  Advise customers on promotions and increase their awareness of the whole product range to enhance sales;

§  Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion;

§  Conduct in-store merchandising activities ensuring the agreed shelf space, displays and all POS are in place to maximize sales;

§  Keep up to date with GM stock report to ensure the availability of stock, and when necessary, notify the customer of shortages, out of stocks and approximate back order dates;

§  Ensure that all data is accurately entered and managed within the company’s CRM system;

§  Work closely with the Trading and Customer Service team to ensure that all orders are accurately processed and delivered on time and in full to our customers;

§  Ensure accurate reporting during and after each call on the tablet provided and share invaluable competitor information with the business and your achievements in call;

§  Monitor your performance to ensure you are on track to continually hit and exceed KPIs and sales targets;

§  Gather feedback from customers or prospects and share with internal teams;

§  Attend and assist at exhibitions and trade shows to promote company products as and when required;




§  Absolute awareness at all times of the delivery demands of clients and the required quality of our products/services;

§  Provide general support to management by being flexible to work additional hours and assist with overflow work from colleagues as needed to ensure that the business runs smoothly;

§  Maintain a positive work atmosphere by communicating and collaborating with customers, suppliers, colleagues, and management;

§  Participate in all essential and required training to carry out your role efficiently and safely;

§  Participate in and attend departmental or Company meetings as required;

§  Ensure that company health, safety and environmental policies are observed at all times.


The marginal functions of this position have not been included. This job description in no way implies that these are the only duties to be performed. An employee will be required to follow any other job-related duties required by the Management Team within GM Marketing.


Contact Details:
GM Marketing Ireland Ltd
Tel: 0044 2890267080
Contact: Gerard McAdorey

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