The role of the Digital Account Manager in the Visa central hub team is critical to the success of Visa European Client Service team, especially in the effort to deliver a Data-Driven Marketing agenda, with the goal to be one of the most data-driven marketers globally. As investment into digital channels increases YoY for Visa, you will take ownership for one of their core strategic marketing channels for future growth, with a focus on programmatic, search, social and partnerships, cultivating new and exciting solutions that answer the clients key business goals.
As part of your responsibilities, you will help the team push forward with best-in-class digital planning expertise, across programmatic, search and social. You will focus on helping upskill the junior team members in performance-based planning, understanding the relationship between DR activation and brand.
You will also oversee an Account Executive and a Senior Account Executive within the digital planning team, managing their overall output, ensuring consistency in quality of work and adherence to global ad quality standards and ways of working. Doing so, whilst owning a specific cluster within the European region (approx. 14 markets), working closely with local Starcom teams and Visa clients across these markets.
You'll be sitting in the central hub team (Europe), which is seen as the best-in-class region within Visa global network to implement great work within digital, ad quality and learning. Each year, we have showcased to clients, outside of the box thinking, aided in their structural changes and developed standard operating procedures that enhance our ways of working.
This is a newly created role in a diverse Starcom Global Alcon team based in London, which leads an Alcon Global Agency community of 100+ team members across 30 active countries around the world from USA to Australia. The high-profile nature of this role puts you in day to day collaboration with senior partners around the world including the C-suite from both client and agency teams.
Visa is the agency's flagship fintech client, leading the pact with approximately $21 billion in revenue. Their position means that they want to be set up to deliver innovative, forward thinking communications strategies on a platform of proven media success. They are a leader in their industry and want to be seen as such, with large key initiatives/partnerships, driving Women in Football, the Olympics, FIFA as well as supporting small businesses within local communities.
Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable electronic payments.
They operate one of the world's most advanced processing networks - VisaNet - that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products
Under the direction of the Account Director, you will be responsible for:
* Managing and growing your team in their roles to run the day-to-day business;
* Contributing to high-level meetings with exposure to senior clients and partner agencies;
* Deliver Regional reports on the status of media plans to Visa;
* Provide reports and reviews of new media opportunities and relevant consumer insight;
* Building strong working relationship with counterparts in the local Starcom hub markets;
* Contribute to and work closely with our creative, digital and production partners in Saatchi, Prodigious & Digitas and other agency teams;
* Contribute to New business pitches & in-agency innovation & strategic initiatives