The world of print publishing and advertising has become a murky world of half-truths and exaggeration where distribution, numbers being printed and rate cards for advertising are all coming under increasing scrutiny and falling qualities of journalism and design abound.

The increased clarity available with the uptake of internet (and to a lesser degree radio and television) advertising means there is a demand for publishers to clean up their act and a niche in which an honest publisher could do good business. RedRock has been set up to respond to this challenge.