Job Purpose:
* Reporting to the Head of Creative, the Content Strategist is an integral part of Market Development
Major Accountabilities:
* Develop insight-driven content strategies for pharma brands that effectively align to campaign and customer goals
* Understand and incorporate market data, brand strategy and target audience research into content strategies and workshops
* Conduct hand-on content inventories and audits
* Lead and facilitate on site discovery sessions and strategy workshops
* Write concise, engaging copy that adheres to brand guidelines for a wide range of channels
* In partnership with the editor, copywriters and wider team
* Support the development of content strategy as an integral service element
* Work with the editor to develop and report on content and content strategy success metrics
* In all capacities, work effectively and efficiently as part of a team
Ideal Background:
Education
* Bachelor`s degree in English, communication, journalism, pharma, life science or related fields
* Advanced degree in pharma, medical or relevant scientific area ideal
Experience
* 8+ years as a content strategist (preferably in pharma)
* 3+ years copywriting (preferably around medical/scientific content
* Link to portfolio or samples of work required; possibly including:
- Content strategy documentation such as audit outputs, gap analyses, and/or governance documentation
- Case studies showing positive impact of strategic work
- Copy samples targeting HCPs, sales reps or patients
* Experience leading face-to-face strategy/content workshops with brand customers as strong plus
Skills & Abilities:
* Fluent English
* Written fluency in another European language a plus
* Exceptional communication and listening skills
* Capable of working within project limitations and working effectively as part of a team
* Strategic and organisational thinking
* Medical/Scientific understanding
* Customer engagement
* Copywriting
IRC is acting as an Employment Business in relation to this vacancy.
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