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Marketing Specialist

Job Category:
Business 2 Business
Area:
Limerick
Location:
Limerick
Salary Description:
Negotiable
Posted:
08/08/2019
Recruiter:
FRS Recruitment
Job Ref:
Frs33859

B2B Marketing Specialist

Our Client is looking for a B2B Marketing Specialist who can support the sales, marketing and wider commercial team in a wide variety of marketing tasks.

You will be a Marketing graduate or an experienced Marketing Specialist with at least 3 years’ professional experience. Ideal candidates will be self-starters and career focused. This is a permanent, full time position based in Limerick city centre.

Responsibilities

* Develop and implement B2B demand generation strategy
* Creating, managing, and executing multi-channel B2B marketing campaigns
* Optimise marketing automation and lead nurturing processes
* Grow web traffic, generate Marketing Qualified Leads for the sales team,
* Develop and manage our corporate social media accounts
* Manage and filter inbound sales enquiries
* Manage the design, production and distribution of corporate sales materials
* Assist the marketing and customer experience teams
* Look for innovative ways to market the brand via content creation
* Analyse data and report on KPIs and campaign performance

The successful candidates will have:

* At least 3 years of experience in a B2B marketing role, ideally SaaS
* Degree in Business, Marketing, Journalism, English, or a related field
* Experience in managing end to end marketing funnel
* Solid experience working with sales teams and developing marketing
* Excellent content writing skills with ability to create engaging material
* Strong analytical skills
* Excellent analytical skills with ability to translate data into usable insights
* Strong understanding of grammar, messaging, and B2B consumer psychology
* A balance of technical skills and business acumen
* Excellent written and verbal communication and presentational skills

Contact Details:
FRS Recruitment
Tel: 00353 86 142 4837
Contact: Joan FitzGerald

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