Senior Product Marketing Manager SaaS (Remote/Part Remote)

Job Category:
Media inc Online/Print
Area:
Unspecified
Location:
Not Specified
Salary:
€72,288 to €72,288 per annum
Salary Description:
Competitive
Posted:
04/01/2022
Recruiter:
Confidential
Job Ref:
1451882188

My client is looking for an experienced, gifted, and passionate Product Marketing Manager.

Purpose:

As Product Marketing Manager you are responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. Product Marketing is strategic marketing at the product or product line level

Key Responsibilities e.g.:

Product positioning and messaging

Ensure accurate and prominent representation of the brand across digital platforms and partner messaging
Build on product messaging that sets new products apart from others in the market to give them a unique selling point
Brief the press and PR teams about new products

Strategic Go To Market Strategies

Develop and execute go to market strategies for new products, new content and new partners added to the platform.
Drive activation of compatible products through creative co-marketing, social, search and email campaigns
Plan and participate in the launch of new services and products which involve several different departments

Sales enablement and collateral

Develop product marketing collateral (websites, blogs, white papers, webinars, videos, data sheets, etc.) to communicate the value of the platform
Create attractive and suitable collateral for the sales team, thereby enabling them to sell effectively to a consistent message, adapting appropriately.
Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process

Stakeholder Management

Work closely with Demand Generation and Digital marketing, with cross-functional teams, internal and external, from Product, Business Development and Public Relations to drive awareness and usage
Manage strong relationships with global partner stakeholders
Maintain an up-to-date library of resource for business development, product, client success, partners and others who need them

Market Research

Perform appropriate market research which helps us clarify our messaging and speaks to the client's pain points and needs.
Obtain insights into customers' usage of current products, competitors, untapped opportunities, and buyer personas, through interviews, surveys, focus groups and sales data
Establish budgets, performance metrics, and tracking systems for regular analysis and reporting

Adoption

Be the voice of the client delivering back to product priority and future needs which have will turn the needle on adoption rates

Prior Experience and Qualifications

8 -10 years of experience in Marketing, 4 of which in similar roles in Saas or Tech.
Ability to build trust and think strategically
Startup DNA. You are a do-er and creative thinker. You're relationship focused and understand the value of Sales & Marketing alignment
Experience with Hubspot/Salesforce essential
Client focused. Understanding everything from their perspective to create campaigns that cut through and impact revenue
Marketing, Business or Psychology degree
High level of collaboration, communication, and research skills essential
Data driven

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Contact Details:
Confidential
Contact: JobG8

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