The Dealer "Free-Ads" Paper was established in Co. Donegal in 1996 as a classified "Free-Ads" paper. It's founders saw a gap in the market for buying and selling private goods within a more local area and a need for a platform for small indigenous business to advertise at affordable rates.

For the private individual it is free to publish what you like when you like as often as you like. For the business customer we offer low cost advertising that works! We provide a valuable service to the community through free advertising to charities, clubs and employers that have job vacancies. Today, we have three editions: The Dealer "Free-Ads" Paper serving Donegal & the Northwest which is distributed in Donegal, it's bordering counties plus Cavan and Monaghan The Dealer "Free-Ads" Paper serving Northern Ireland and distributed in all of Northern Ireland. The Dealer "Free-Ads" Paper serving the West and Midlands which is distributed in Mayo, Roscommon, Sligo, Leitrim, Galway, Longford, Westmeath, Clare, North Tipperary and Offaly.