Senior Marketing Executive

Job Category:
IT/Telecoms
Area:
Galway
Location:
Galway
Salary Description:
Negotiable
Posted:
11/10/2018
Recruiter:
FRS Recruitment
Job Ref:
FRS29744

Senior Marketing Executive: Galway

Excellent Opportunity for a Marketing Professional

* As Senior Marketing Executive you will be responsible for planning and executing strategic, measurable and results-oriented campaign
* Responsible for digital marketing strategies, Develop and implement the acquisition and retention strategy and tactics to successfully attract and retain customers
* Establish a segmented approach that improves customer engagement, and effectively targets each segment to increase sales through the use of online and offline marketing tactics
* Implement a ‘test-and-learn’ approach to continually improving campaign performance
* Execute on content marketing (blogs, white papers, webinars, etc.), email campaigns, social media and other tactics designed to drive engagement among new and existing customers
* Liaising face-to-face with customers during meetings, tradeshows and other events
* Monitor and report on competitor activity
* Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities

Requirements:

* As Marketing Executive you need to have a firm grasp of content and digital marketing strategies
* Hands-on experience managing lead generation programs, search engine marketing activities and social media advertising
* Experience and comfort liaising face-to-face with customers during meetings, tradeshows and other events.
* 3-5 mins years within a similar Marketing Role with a degree or 3rd level qualification in Marketing and or Digital Marketing

Contact Details:
FRS Recruitment
Tel: 00353 (0)86 775 0646
Contact: Daniella Gardiner

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