Reporting to :        General Manager and/or Company Director

Responsible for : The Sales  Manager is responsible for both strategic and tactical initiatives related to revenue maximization. Set strategic direction, determine pricing, create promotions, and explore new distribution opportunities.

Scope of Role:
1.       The Sales  Manager is responsible for maximising Hotel revenue and profitability from all market segments.

2.       Create a working environment that includes development of colleagues.

3.       Implement a sales orientated culture.

4.       Vision of business trends.

5.       Ensure emphasis on achieving revenue and up selling.

Core Job Responsibilities & Duties:
o   The Director of Sales is responsible for maximising Hotel revenue and profitability from all market segments with a particular emphasis on the corporate and conference markets.

o   Responsible for training, development and direction of the Sales team in order to achieve pre-set goals and targets as agreed with The Company Director.

o   Responsible for maximising the profit opportunities of all sales outlets in the property and maximising company revenue and profitability from all market segments.

o   Ensure consistency and growth in productivity by providing excellent service to our existing clients and exploring and converting new accounts.

o   Meet and greet potential clients, visiting VIPs and conducting showarounds of hotel facilities as required.

o   Work closely with The General Manger in order to achieve increased revenue per available room.

o   Direct the development and organisation of special events, promotions and creation of packages with the General Manager and Operational Heads of Department.

o   Maintain detailed information on hotel competitive set both locally and regionally and monitor trends in the industry and update senior management on a weekly basis.

o   To make face-to-face sales calls and to regularly meet key account contacts directly.

o   To maintain and develop all systems such as and including sales records and reports, conference calenders, history of enquiries and potential clients and mailing lists.

o   To ensure the prompt and systematic servicing of all business accounts.

o   To maintain and regularly update the companys pricing policy and to ensure team members are adhering to it.

o   To organise and to particpate in sales trips as required and to ensure the company is participating in local and international trade shows as appropriate.

o   To attend all company social and promotional functions, maintaining a high profile with current and prospective clients.

 Planning and Organizing:
o   To ensure that SOPs are in place for the sales team (asapplicable) and to ensure they are updated frequently and adhered to at all times.

o   To ensure sales team attend all training as required by the company.

o   To work in conjunction with all other hotel departments and to ensure that all sales employees fully cooperate with members from other hotel departments.

o   To develop the design of new programs and campaigns, to ensure additional sales from various market segments.

o   To ensure regular team and departmental meetings (as applicable) are held and that minutes of meetings are recorded, followed up and forwarded to the General Manager.

o   To ascertain and follow up on client feedback, identify and address potential service shortfalls.

o   To create, review and regularly update sales plans.

o   Weekly & Monthly monitoring of GDS business and completion of all relevant request for proposals.

o   Ensuring client accounts are charged accurately & invoices are issued timely.

o   Produce hotel printed promotional material including brochures, flyers, special offers, posters, tent cards etc. as required, always following brand guidelines

o   To work on developing and enhance the hotel website, working with marketing and web supplier to increase the market share for all markets.

o   To work on developing a calendar of interesting and creative e-newsletters for the hotel that will generate new business for specific areas of the hotel.

o   Maintain an up to date client database for e-marketing purposes.

o   To regularly monitor all factors capable of affecting the hotel tourism business.

Customer Care:
To ensure all guests receive a genuine, warm, friendly, courteous welcome on arrival and during their stay.

• To anticipate guests needs whenever possible to enhance quality service and in turn enhance quality service and in turn enhance guest satisfaction.
• To assist in achieving Hotel and Departmental goals in relation to mystery audits, customer comment index etc
• To assist guest at all times.
• To ensure all guest queries are handles promptly and efficiently.
• To use initiative in relation to the speedy resolution of guest queries or problems.
• To report on all guest feedback to a supervisor or Manager.

Standards:
To carry out departmental standards in accordance with the SOP Manual.

• To ensure hotel standards are achieved at all times.
• To ensure that the highest possible standards of personal hygiene, dress, appearance, body language and conduct is maintained at all times.

Training:
To attend all statutory training.

• To attend other training sessions as per the departmental training plan or as required by management.
• To assist as much as reasonable in the coaching and training of new staff.

Flexibility:
To accept flexible work schedule necessary for uninterrupted service to Hotel guests.

• To provide support where necessary in other areas of the Hotel.
• To give full cooperation to any colleague or guest requiring assistance in a prompt caring, helpful manner and to be flexible in assisting around the Hotel in response to business and client needs.

Health & Safety responsibilities:
To ensure all accidents, incidents and suspicious occurrences are reported to the relevant people and to assist in providing all relevant backup.

• To maintain own working area tidy and in good shape. To report defective materials and equipment to appropriate individual.
• To be familiar with and adhere to all rules and regulations of the hotel with specific regard to :
• Hygiene
• Fire procedures
• Health and safety at work
• Security regulations

Communication:
To maintain good liaison and communications with management and all other departments

• To regularly attend monthly departmental meetings
• To offer any suggestions or ideas for improvement to head of department
• To attend any other meeting as necessary

Sales and costs:
To assist in positively promoting sales within the department and maximize every sale opportunity.

• To assist in controlling departmental costs with the standards set by te departmental manager.
• To ensure security of cash, stock and equipment and to carry out all agreed departmental. Hotel procedures
• To pass on any referred/sales leads to the sales department, to assit in sales as required.
• To be aware of Hotel promotions or special activities going on in the Hotel/area.

Other:
To carry out any other reasonable tasks as requested by management.

·         job specification is not exhaustive and is subject to change as the business demands.