Nomadic Display is an award winning international company and the world's leading producer of portable and modular display systems that companies use for their trade show exhibits, recruiting events and conferences. You’ll also see our display systems used as informational kiosks or media backdrops. We design and manufacture our displays on the west coast of Ireland and distribute them throughout Europe, the Middle East, and Asia. Our goal is to deliver value and bottom-line results to everyone who sells or uses our products. Please visit us at www.nomadicdisplay.eu for an interactive introduction to our exciting industry.
The role: Marketing Manager
To develop, establish and maintain marketing strategies to meet the company’s objectives. Effective management of the marketing, advertising and promotional activities of the organisation. The work of the marketing manager will be supported by the company’s design and sales and distribution departments.
Key Responsibilities
- Responsible for all the company’s marketing activities
- Develop strategies to effectively get the company’s message to its 70 European distributors
- Co-ordinate, plan and implement all marketing campaigns
- Oversee the company’s marketing budget and report on progress
- Create and organize the publication of all marketing materials
- Experiment with a variety of organic and paid acquisition channels, content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns
- Management and consolidation of Nomadic’s multiple web sites
- Preparing online and print marketing campaigns including e mail blasts
- Create a wide range of different marketing materials
- Assist with new product launches
- Overall responsibility for brand management and corporate identity
- Manage and improve lead generation campaigns
- Monitor and report on the effectiveness of all marketing activities undertaken
- Maintain strong internal communications to ensure all company functions are kept up to date on marketing objectives
- Work closely with the company’s design department to get a clear understanding of its overall objectives and involve it in all marketing materials production
- Work closely with the manufacturing function to gain a high level of product knowledge
Experience and minimum qualifications:
- A degree in marketing or a related field
- A minimum of 7 to 10 years’ experience in a marketing role comparable to the position on offer with 1 to 2 years of this time at managerial level and the potential and attitude required to learn
- Possess strong leadership skills with a proven track record in the implementation and management of marketing strategies
- Good knowledge of website analytics tools and experience with optimizing Google Adwords campaigns
- Up to date with the latest trends and best practice in online marketing and measurement
- Numerically literate and comfortable making sense of metrics and working with spreadsheets
- Familiar with CRM systems and data base management
- Possess a strong creative outlook, a sense of aesthetics with a love of good copy and smart communication
- Confident and dynamic personality
- Comfortable working as part of a team
