Our client is currently recruiting a Director of Sales & Marketing.
PRIMARY OBJECTIVE OF POSITION
The Director of Sales is responsible for, and manages all aspects of the hotel’s active and aggressive sales team initiatives, and maximises the overall revenue of the hotel by directing the revenue generating activities in accordance with the sales business plan. The job incumbent should be active, proactive, analyzing, and achieve results in every respect. All work will be in line with the hotel’s guidelines and business plan.
TASKS, DUTIES AND RESPONSIBILITIES
* Achieves sales goals and works to achieve MIC (Management Incentive Compensation) by supervising and leading sales staff
* Implements strategies to improve market penetration
* Maximises sales productivity by ensuring that sales staff utilise a proactive & aggressive sales technique
* Monitors call productivity and revenue goals for each sales person by tracking results
* Improves call productivity by advising and directing sales staff on appropriate selling techniques
* Increases sales volume and profitability by formulating and executing projects for all market areas as stated in the business plan
* Analyses sales statistics to formulate profitability
* Reviews market analysis to determine client needs, occupancy potential, desired rates, etc.
* Meets overall budgeted sales and profit margins by soliciting, evaluating, selling, and confirming business
* Qualifies prospective leads as to profitability
* Designs and proposes programs to meet client’s needs
* Negotiates with clients to achieve maximum profit while satisfying client needs
* Coordinates transient and group room commitments to insure proper market mix
* Approves function space allocation for group and catering bookings
* Insures customer satisfaction and hotel profit by overseeing the coordination of various department’s activities related to booked business
* Insures maximum occupancy on a daily basis by performing follow-ups on progress of groups booked with Front Office Manager , Revenue Manager and Reservationist and M&E Co-ordinator
* Participates in solving problems with other departments as required, relating to business booked in the hotel including space conflicts, possible cancellations, and compromises between guest needs and hotel facilities
* Enhances the hotel’s community image and stays abreast of competition, new development, and sales methods and techniques in the hotel industry
* Prepares reports as necessary to develop a more informative data base for improved management decision making and critical evaluation of work activities
* Prepares the business plan for the hotel and coordinates this with the corporate sales business plan
* Plans for and implements methods of maintaining and increasing volume of business thorough sales promotion, potential markets needing coverage, advertising and special sales projects
* Provides feedback to General Manager on changing market conditions and trends in competition
* Coordinates special local activities with the General Manager
* Creates and implements special programs to increase overall occupancy especially in slow periods
* Directs all sales activities for all staff with sales opportunities to ensure that objectives are achieved in the Sales business plan
* Attends major travel functions and trade shows to promote the hotel
* Prepares and controls the Sales Department’s budget
* Maintains accurate sales statistics and account records and reports
* Analyses departmental budget, and deviations to budget; takes corrective action and follow-up
* Responsible for all advertising and PR for the hotel
MANAGING THE SALES TEAM
* Utilises leadership skills and motivation to maximise employee productivity and satisfaction
* Monitors the sales and M&E team’s overall progress, service and team work daily
* Recommends to Front Office Manager , Reservationists & Revenue Manager how to improve results
* Coaches Reservations and Front Office on how to increase REVPAR
* Screens, interviews and selects potential sales team candidates
* Establishes and maintains effective employee relations within the department
* Identifies training needs and develops the departmental training plan
* Trains the sales team staff appropriately and proactively
* Ensures that staff meets and exceeds guest expectations by training and inspiring them to provide Yes I Can! service
* Encourages, develops and manages effective employee relations within department and throughout the hotel
* Identifies employees with potential for promotion and/or transfer and makes appropriate development plans for him or her together with the Human Resources Manager
If you feel you are a match for this role then please contact Jonathan Hazlett on 061 319109
Email me jobs like this
