E-Commerce Manager

Job Category:
Auto/Elect/Engineering
Area:
Dublin
Location:
Not Specified
Salary Description:
Competitive
Posted:
06/08/2022
Recruiter:
Dyson
Job Ref:
1689044341

About Us

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

The ambition for our eCommerce business is huge. Our goal is to consistently grow our eCommerce business double digit year on year for next 5 years. is where all Dyson initiatives come together and is the single most visible touch point to our consumers. Dyson is about better ideas and better technologies; and you could play a leading role in driving our commercial agenda in Ireland to reach our ambition!

About The Job

Dyson Direct is where all Dyson initiatives come together and is the single most visible touch point to our consumers. Dyson is about better ideas and better technologies, and as E-Commerce Manager you will be the engineer of our digital success. Primarily responsible for the commercial results of dyson.ie, this role offers a great opportunity to further your career in online sales and digital marketing at a company driven by technology and innovation.

The E-Commerce Manager will be at the helm of driving continuous digital customer journey improvements; you will help deliver the strategic direction of the digital business in the Dyson 5 year plan. As E-Commerce Manager you are expected to work closely with a network of digital, marketing, and sales colleagues based in Dyson's global as well as local functions.

Operations

Accountable for achieving direct online sales performance targets, conversion ratio and average order value as well as traffic generation to store
Deliver the Direct E-Commerce plan within the larger Direct to Consumer business plan
Ownership of stock and sell through management, forecasting and planning of (campaign) volumes including spares and accessories
Develop, plan and execute product sales promotions and oversee onsite pricing tactics
Closely collaborate with the digital marketing manager to identify and explore new opportunities to grow traffic to the direct online store, plan online investments, utilise CRM and track spend throughout the year to ensure shrewd investment
Accountable for continuous improvement in SEO rankings and achieving our organic traffic KPI's
OE Market lead focusing on developing and implementing CRM campaigns, ensuring all onboarding care programs are in place and impact measured as well as increasing owner registrations on dyson.ie

Deliver the overall onsite (shopper and researcher) experience

Relentlessly drive conversion and search optimisations
Continuously seek to improve the Dyson Direct onsite excellence, understanding the shopper journey through diligent analytics and testing new propositions
Design shopper journeys (page flows) and deliver the content for promotions, new product launches and other onsite experiences
Work with internal support teams to improve the order flow and automation of the back end set up
Building and leveraging relationships with marketing, operations, IT and Group teams to ensure excellent execution of all online assets to maximise conversion and return on investment
Ensure every activity has a well-planned, timely implementation plan ensuring all parties are well briefed and within budget

Analytics, optimisation and reporting

Accountable for leading weekly trading meeting; reporting on commercial and site metrics performance vs plan and objectives
Use data insights to develop rationale to support initiatives, engage relevant stakeholders and aid decision making
Support the Category Managers with relevant insights into digital shopper behaviour to optimise overall category and marketing strategies
Skills:
Bachelor or Master degree in business, economics, marketing, IT or analytical
Hands-on experience in both commercial as well as technological drivers of E-Commerce, ranging from front end to back end, tools and systems
Passionate about E-Commerce, well informed about latest online marketing developments and digital technologies
Hands-on, dynamic and collaborative personality, looking to work in a fast paced and continuously changing environment

About You
Bachelor or Master degree in business, economics, marketing, IT or analytical
Hands-on experience in both commercial as well as technological drivers of E-Commerce, ranging from front end to back end, tools and systems
Passionate about E-Commerce, well informed about latest online marketing developments and digital technologies
Hands-on, dynamic and collaborative personality, looking to work in a fast paced and continuously changing environment

Benefits
27 days holiday (plus statutory bank holidays )
Pension scheme
Performance related bonus
Life assurance
Free on-site parking
Discounts on Dyson machines

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Contact Details:
Dyson
Contact: JobG8

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