Marketing Campaign Manager
LGC s Clinical Diagnostics Business Unit develops and manufactures a comprehensive portfolio of catalogue and custom-developed diagnostic quality solutions and component materials for the extended life sciences industry. We partner with IVD assay developers, and pharmaceutical, CRO and academic institutions in commercialization activities across the entire diagnostic pipeline - from concept and early stage research, through expedited product development and onwards into routine clinical use. Laboratorians and diagnostic professionals across disciplines of clinical chemistry, immunochemistry, serology, molecular diagnostics and clinical genomics rely on LGC s products to support accurate and reliable diagnostic results.
Our operating entities include Technopath Clinical Diagnostics, which is highly regarded as a leader in the IVD industry, having developed a first-of-its-kind range of consolidated immunochemistry quality control products, The Native Antigen Company, which is a manufacturer and supplier of antigens and antibodies, which are key components in vaccine research, and for the accurate diagnosis of a wide range of infectious diseases, SeraCare Life Sciences and Maine Standards, which are in vitro diagnostics (IVD) manufacturers of quality measurement tools (calibrators, controls, linearity, EQA/PT, biological materials). Our 450+ employees operate an ISO 9001-accredited facility in Tipperary (Ireland), Oxford (UK), and FDA-registered and ISO 13485-accredited facilities in Maine, Massachusetts and Maryland, USA.
Each day, our world-class staff, scientific expertise, operational efficiency and superior quality systems are ready to support the range of advanced technologies that collectively improve patient outcomes - from the widely adopted and established through to cutting-edge NGS and precision diagnostics.
This exciting role has a focus on supporting our organisations growth targets through innovative and targeted pre-sales activities, lead generation and ongoing customer engagement. It involves development of campaigns to support our International IVD partners in line with organisation s brand, content, marketing and commercial strategies with significant focus on social, digital, email marketing and automation and the development and promotion of educational events and tradeshows.
Marketing Campaign Manager Role
Devise integrated marketing campaigns to acquire, retain and grow our partners and customers
Manage the development process, budget, implementation, communications, tracking and measurement of marketing campaigns
Brief and oversee the work of the internal team and external agencies including creative marketing, web/online, PR, Market Research and technical and scientific contributors
Write, edit and proofread copy for promotional materials within marketing campaigns
Working with internal Creative Team/external agencies, support the Commercial team in the development of campaigns and projects including: Web/Online, SEO, content marketing (including brochures, video, webinar & infographics), social media, educational materials and traditional and online advertising
Collaborate with the internal company, suppliers and partners to ensure our brand is applied across marketing and communication materials in accordance with the brand guidelines
Ensure company website content and printed material is continually maintained up to date
Collaborate with internal teams in evaluating and reporting the company s marketing analytics and performance across all platforms
Travel to trade shows, conferences and sales meetings where required
Undertake market and competition research
Performs other related duties as assigned by manager.
Marketing Campaign Manager Qualifications:
Diploma/Degree in Laboratory Science, Marketing or equivalent qualifications and experience
Proficient in the use of Microsoft Office suite including powerpoint, excel, outlook and word, CRM such as HubSpot or equivalent. Also, Google analytics and equivalent
Capability in using design software, e.g. Adobe Creative Suite (InDesign, Illustrator Acrobat DC, Photoshop, Premier Pro, After Effects, XD, Animate) desirable
Marketing Campaign Manager Key Skills:
Management skills: As a campaign manager you will formulate marketing plans and collaborate with the internal team an/or external agencies to deliver them. Campaign managers need to guide their team and establish campaign parameters and delegate effectively.
Communication skills: Excellent writing skills are a prerequisite as you will frequently write copy for marketing promotions. Campaign managers also need pristine presentation and communication skills. They need to manage relationships with internal collaborators (including management, commercial, technical, operational team mates), agencies and third parties. The ability to express the importance of the campaign, the vision and goals is often as important as the content of the campaign itself.
Project management skills: As a campaign manager you will need to work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organisation s output effectively and intervene if things are going off-track.
Numerical skills: An additional factor favoured, campaign managers need to be good with words and numbers. You will need to acquire data and use it to target selected groups, as well as analyse the success or otherwise of campaigns.
Team Player: A team-oriented personality that enjoys working closely with others
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