Marketing and Category Executive

Job Category:
Hotels/Travel/Leisure
Area:
Dublin
Location:
Dublin
Salary Description:
Competitive
Posted:
27/07/2022
Recruiter:
Confidential
Job Ref:
1680905007

We are passionate about potatoes. But we re even more passionate about our People!

For over 60 years we ve been the number one branded player in frozen potato market. We feature in two out of every three households and on average each household bought one of our products 8 times last year. So when it comes to bringing the nation together at mealtimes with simple, delicious and great tasting food we re kind of a big deal!

Join our Marketing team to show there more to McCain than meets the fries!

As Marketing Executive you will be responsible for strengthening the McCain brand in Ireland, and supporting the brand communication team in developing and executing our brand and product media plans across your region. You ll also link in with McCain GB commercial teams to ensure key strategies are applied and executed in ROI, leveraging learnings from GB to develop strong above the line and shopper marketing plans.

There s lots of stuff to get your teeth stuck into. And as Marketing Executive it d be your job to

Create and deliver the Irish above the line media plan and calendar of shopper marketing activation events (in store / out of store / shopper online) and leveraging the insights with the category team.

Manage the marketing relationships our 3rd parties marketing & online teams agreeing annual budget negotiations and ongoing monthly meetings. Ensuring all stakeholders are aware of any upcoming plans - category trials, test stores etc.

Get under the skin of the ROI wider business / customer and product performance to help advise on our annual marketing plans.

Evaluate effectiveness of activity using purchase diagnostics / EPOS data to ensure maximum ROI with each retailer and adjusting future plans accordingly.

Run regular base / promo sales analysis to inform category and sales monthly performance report / pricing and promo strategies.

Create sales and marketing material for the McCain external field sales team adapting & refreshing based on feedback from the field.

What we re looking for

A self-starter. You will need to come brimming with ideas, initiative and drive. You ll know the Irish grocery market and have experience as a Marketing Executive already within FMCG. As well as being really hands on, and results driven you must also be

Able to work autonomously and relish the opportunity to execute with excellence

Build strong relationship with our Irish commercial teams, and work in collaboration with all other functions across our business and external agencies, so interpersonal skills are a must.

Understanding of continuous consumer data sources including EPOS, Shopper Panels, Dunnhumby and Family Food Panel.

A degree within Marketing would be advantageous but we d consider candidates with experience in role too.

What s in it for me?

Although we do encourage you to taste the goods you ll be pleased to know we don t pay you in chips. For working hard, you ll also get a great salary and some pretty good benefits including:

An excellent pension where we will pay double what you do, up to a maximum of 12% of your pay

Flexible holidays - where you can buy & sell up to 5 days holiday per year

Private medical insurance scheme

Optional health cash plan

Cycle to work scheme

Chips In Volunteering Day Off - to make a positive impact to the competitiveness, resilience, and long-term development of McCain communities across the globe

And of course, being part of a Global business there are great opportunities to shine/thrive should you wish to relocate in the future. We have an ambitious 5 year growth plan that presents development & progression opportunities for those who seek it out.

Where will I work?

This role is predominantly home based, but we do have a HQ in Dublin. We let you manage your own diary as our culture is based on achieving outcomes, so success will be measured by the objectives you deliver, and not where you re based. Our GB head office is in Scarborough, so there will be some regular travel as well as the odd trip to London to meet with our key agencies

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Contact Details:
Confidential
Contact: JobG8

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