Digital Marketing Manager

Job Category:
Business 2 Business
€27,300 to €29,900 per annum
Salary Description:
Job Ref:

genconnectU is a leading global online learning platform built for women. In 2021 there is a hyper focus by enterprises and companies around the world for D&I initiatives to advance the careers for women and minorities. gcU is committed to empowering women to build the extraordinary careers they imagine through on-demand education. gcU offers over 5,000 expert driven video lessons designed to improve and increase an executive's soft skills needed for success.
The gcU Digital Marketing Manager is a critical component of our growth plan in Ireland, the US and globally. This role is integral to the digital scaling of the gcU brand and revenues globally.
* Manage and grow the gcU newsletter data base. Include all: Experts, users, affiliate orgs, clients, etc. Set and meet or exceed monthly growth goals.
* Social Media Management to scale: LI, FB, Instagram, Tic Toc, Pinterest, Twitter
* Digital Media Management - Manage Data Analytics, SEO, against monthly benchmarks to scale: Thinkific Sales, Enterprise Sales, Social Media scale, subscriber growth and sales.
* Newsletter - write and distribute with a focus on scale of subscriber base and course sale conversions
* Manage Restream live accounts for marketing of streams and post stream distribution
* Create landing pages, blogs and video insertion into gcU WordPress platform
* Understanding of Thinkific platform to work with content manager on scale strategy
* Maintain a database of companies Fortune 500 - Mid-Size Global companies and companies in Ireland and the UK - work with Biz Dev and Sales Teams.
* Digital marketing and international marketing expertise
* Create strategy and implementation to scale gcU course sales and audience
* Social Media Management to scale: LI, FB, Instagram, Tic Toc, Pinterest, Twitter
* Digital Media Expertise - Data Analytics, SEO, Distribution to scale
* 2+ Years of experience in enterprise sales - B2B - Global 500 to Mid-Size
* Experience with high volume request and excellent time management skills
* Excellent written and verbal communications and listening skills, analysis skills
* Comfortable working in ambiguous, quickly changing environments
* Comfortable working from home
* A self-starter

Contact Details:
Contact: JobG8

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